MYSIM is a lifestyle brand founded by Mong-Yong, Sim.
Blending bicycle travel, outdoor exploration, handcraft, and visual art, the brand seeks to reconnect people with the land, materials, and themselves through real-world experiences.

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MYSIM believes that creativity is not only a form of art, but also a way to restore balance in modern life. In a world overwhelmed by endless information, social media, and fast-paced routines, people are constantly consuming, yet rarely slowing down to truly feel.

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MYSIM embraces a slower alternative.

Through bicycle travel, we rediscover the world.
Through handcraft, we reconnect with the warmth of materials.
Through drawing and making, we transform inner thoughts and emotions into tangible creations.

 

The brand is deeply influenced by western painting, eastern ink painting, bauhaus and craft-based design philosophies. Its works often preserve the raw textures of handmade processes and incorporate recycled materials, giving overlooked objects a renewed sense of life and story.

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MYSIM hopes to offer more than products or artworks.
It represents a way of living, one that encourages people to step away from the virtual world and reconnect with something more real.